FACEBOOK ADVERTISING METHODS

Every Facebook ad consists of a title, body text and image. The amount you will invest in advertising can be from 1 € per day, while there is no time commitment. When someone “clicks” on it, they are taken to your site or your corporate Facebook page where they can see information about your business.

It is worth noting that the audience identifies with the person in an image for this and a user is more likely to “click” on an ad if it shows people.

An important part of the effectiveness of Facebook ads is due to the large number of targeting options we choose, such as:

Educational and professional background. You can target people with a specific educational level (eg only university graduates).

Preferences and interests. For example, what are your customers’ favorite habits? Unlike search advertising, where you target the words that others are looking for, on Facebook we can target people based on their interests. For example, we might specify that your ad be displayed to people who are interested in home and garden products.

Demographics by age, gender or language.

Location based on geographical designation (city, prefecture, country).

Discount Coupons.

Retargeting