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Every social media site works differently. Twitter is very simple to use by individuals, and in fact is probably the simplest social network compared to Facebook, Instagram and LinkedIn. However, when it becomes a means of promoting companies that invest money to manage their accounts in this medium, special requirements arise. If there’s one word that captures Twitter’s philosophy more than any other, it’s “Now.”
It is important to understand that this “now” is not just about political and social journalism. The specialized team of journalists, copywriters and graphic designers that our company has, can turn your tweets into powerful advertising tools of your business, giving your “tweets” the appropriate form and the special weight that they deserve.

The way Twitter works is well known, but it’s worth focusing on some key elements that shape its character as a social media tool, in order to make its value even more apparent by a business.

It is therefore useful to know or remember:

The statistics:

Twitter is currently considered the second most popular, after Facebook, Social Network, with almost 300 million active users on a monthly basis. In other words, it is “the second largest country in the world of social media” and therefore an extremely large and useful “reservoir” of potential customers.If you haven’t been to Twitter yet, look at it as a soft drink that has been left open in the fridge for a long time.Bubbles on the palate are what make the difference and we know how to not just make a difference for you, but help you grow your business.
So do not waste time! Come to CityConsulting now and learn the secrets of Twitter from our experienced team, giving the right value to your every “tweet”!

The “universe” of users:

In addition to “ordinary” users and businesses, many internationally known and Greek celebrities maintain their own Twitter account.However, this is a “democratic” medium, which does not single out users in an audience of “different speeds”, since unlike Facebook, it does not filter and does not show the user only specific posts-which that is what he considers most important- on the home page, but all, that is, all the tweets of the users that one follows. Excluding ads, how much publicity each user’s tweets will receive, that is, how many times they will be played, depends almost entirely on the other users. So once you reach a reasonable number of followers, if the content you publish “excites” your followers and they reproduce it, then you have no particular need to spend money on Twitter ads.

communication rules:

The main feature of Twitter is the short messages (the so-called “tweets”) with a limit of 140 characters. Its use has to do mainly with information. The philosophy of Twitter is the direct transmission or commentary of a situation that “happens now”, as well as the publication and reproduction of original jokes.

It is no coincidence that the majority of breaking news comes from Twitter. It is estimated that an employee sees 100,000 words on social media every day, much of which comes from Twitter. Globally, it is a tool that boosts economy and substance in public debate, as the 140-character limit prevents chatter and keeps the focus on substance and much-needed information. Of course, tweets can be accompanied by images, videos or links, which fills any information gap. Thus, while at first glance these rules may sound restrictive, they ultimately prove to be very useful for those who know how to cleverly implement their own strategy in such a context.

The functions:

Twitter is a free social network and micro-blogging service, which allows its users to get in touch and interact with other members.
In essence, a Twitter account forms two groups of people:
a) followers: those who follow you (ie read you) and as soon as you write something they learn it by receiving notice and
b) following: are the users you follow and whatever they write you learn.
It is not mandatory for two users to follow each other. Each user follows whomever he wishes and is followed by anyone. In practice, this means that you can customize your homepage with the content you want.
The reply is what is used to respond to a tweet, while other main functions of Twitter are retweet, which is used to share a tweet and favorite, which is essentially the corresponding Facebook like.
Twitter is the medium that has established one of the most important functions of Social Media, the hashtags, which gather all the tweets around a specific discussion, effectively grouping the content. The use of hashtags is now so widespread and useful on Twitter and other social media, that companies manage them in a variety of beneficial ways.

How can I make better use of hashtags?

What is the compatibility with Twitter communication codes, a promotion plan to be followed specifically for my business?

How exactly will I “catch” as many customers as possible from this large “tank”?

How do I get users and followers to interact with my tweets?


«The CityConsulting team, with experienced professionals who cover the full range of social needs (strategy / marketing, creation of text, image and multimedia material) is able to respond in detail to the above, and take over the complete management of your Twitter account and any other social media site you are interested in. »


Since 2009, CityConsulting has been prolific in IT and new technologies. In recent years we specialized in Branding & Design as well as Digital Marketing. We have created an experienced team of web designers, content providers and SEO specialists, digital marketing and social media experts, and IT and InfoSec professionals. City Consulting is approaching your business needs horizontally in all these sectors, providing complete solutions and services, maximizing the efficiency of your planned strategy and minimizing your respective costs.

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    12132 Peristeri Athens
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